What is Dual Pricing?

Dual Pricing is a compliant pricing model where two prices are displayed: one for cash payments and another for card payments. The card price includes a built-in adjustment to cover processing costs.

Here are some key benefits:

• Cost recovery: dual pricing allows you to present both cash and card prices. When a customer pays with a credit card, they cover the cost of card acceptance, helping you offset or eliminate processing fees.
• Transparent pricing: by displaying both prices, customers clearly see their options and can make an informed choice. This builds trust and helps reduce confusion or complaints at checkout.
• Compliance-friendly: dual pricing is legally permitted in all 50 states. Since you're showing two prices up front and not adding a fee at the register, you avoid many of the restrictions tied to traditional surcharging.
• Simple setup: many modern point-of-sale systems support Dual Pricing out of the box, making implementation seamless with minimal impact on your operations.
• Increased margins: by passing the cost of credit card acceptance to card-paying customers, your business retains more revenue from each sale.

Signage isn’t required when using Dual Pricing, as both prices are disclosed upfront, and the customer chooses their preferred payment method.